We all know that traffic is a critical factor of your business success, but you know, that’s not the whole picture. You might be saying to yourself “I can never have too much traffic to my website! I want traffic. I want all the traffic you can throw at me. Just give it to me!” Well, all traffic is not created equally and most traffic actually hurts your business.
That’s right. MOST traffic hurts your business. It’s a fact that websites have a greater bounce rate than they do opt-in or conversion rate. Right? Conversion rates tend to be low. In the single digits usually.
You may argue this one with me because you’ve probably heard that driving traffic is the most important part of your business but you know what, chances are, you’ve been brainwashed to think that way because it’s really just a myth.
Now many people think like they have to get as much traffic as possible to their page or as many affiliates as possible to promote their offer and get it off to them to make money.
That’s the stupidest business plan you could ever hear of in your life. As a matter of fact, that’s not a business plan at all. That’s just kind of a shooting in the dark. The reality is that this way of thinking is going to stunt your business growth.
Don’t just think that you need traffic as much as you possibly can and any traffic is good traffic, it isn’t. we are going to explain a little more about this.
When we say a bad traffic – it’s not the right people for the offer. It’s not the right market. It’s not the right demographic. he product won’t appeal to them. And these can be dangerous. Why is it dangerous? Let’s talk about that.
It Hurts Your Stats
If an unknown affiliate just sent you 13,000 clicks to your page and just made zero sales, your earnings per click just went down through the floor.
It gets your URL blacklisted.
Unknown affiliates use a lot of underground sneaky tactics to send traffic. They may even be spamming, literally spamming. And now, what happens is, if thousands of unsuspecting people just clicked the spam button on an email containing your URL (regardless of what affiliate it was that sent the email) it’s your URL that was in all those emails that’s got spam reported on.
So now, your URL gets put on the email blacklist. This kills the inbox deliverability of all future emails containing that URL even those that are sent by your good affiliates.
It increases refund rates
If an unknown random affiliate, create a really “hyper” or even deceitful message, promotion ads, or landing pages for your product to try and trick people into buying. This results in higher refunds and poorer metrics for you, right?
Here’s another one.
It increases your PayPal risk
Angry customers seldom go through the proper channels. They don’t go email you. They don’t go through your support desk and create a ticket because, “Oh wait a second, I didn’t think this — I got tricked”.
They’re not gonna go to your support, they don’t care. They’re gonna go right to their PayPal account, they’re gonna open a dispute and you know very well, too many disputes can get you on to PayPal’s radar and actually have a manual reviewer evaluating your site. Not good situation ha?
Get good traffic, it’s not that hard. Research first. Don’t just let anyone get your links to drive unknown traffic. Make sure you know about them and how are they going to get this traffic and how much is it targeted.
Failure to plan is the same as planning to fail. Don’t just create a product and build a website and leave traffic for last. Traffic is actually the first step. Find that first, begin building those relationships with your affiliates as soon as possible, this way -when you’re ready to launch, traffic won’t ever be a problem.