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Content Marketing, SEO

When I first discovered the power reverse engineering my competitors, I was in 7th heaven. It was as if a great weight was lifted off my shoulders. I’m a professional blogger and I’ve been doing this for many years now, I’ve made quite a bit of money doing this.

But previously, I would work really hard creating tons of content and at the end of the day would have very little to show for all the time effort and sacrifice. How come? Well, it turned out, I was writing stuff that nobody really wanted to read. It’s that simple. I know that sounds funny and quite sad, but believe me, I’m not alone. In fact, most online publishers commit the same rookie mistake. The sad fact is the vast majority of them never get past this mistake. Their inability or unwillingness to fix this problem led to the early death of their businesses.

I was able to overcome this problem by doing one thing. This came to me as an afterthought. But I pulled one simple trick and it solved a lot of problems for me. What am I talking about? Well here’s the problem. You have to know what sells in your niche. You want to figure out what’s in demand. So my solution was to reverse engineer my competition. Instead of going with what I thought was hot and awesome, I just focused on what everybody else was doing, looked for common pattern, verified what is hot based on objective social media signals and came up with my own content. That’s how I was able to create stuff that actually gets read. That solved my problem quite a bit. But the problem is, it didn’t take me to the next level. That’s when I came up with another trick.

You have to understand, if you’re creating original content, it’s going to be very expensive. Even if you’re writing this stuff yourself, it’s going to be expensive. Why? Time is money. If you’re spending half the day writing stuff, then you’re not spending that time doing something else that might actually pay you more. Do you see how this works?

Opportunity costs are all too real. This is why I desperately needed a solution. I wanted to attract niche targeted traffic from social media and elsewhere, but I only have so much time and money to invest in original content creation.

I know what to produce. The problem is, I don’t have enough resources to produce that type of content. This is where one simple trick again, saved my butt and took my business to a whole other level. The solution? Content curation.

The solution: interviews. That’s right, I would interview credible and authoritative people in my niche and give them a link back for the interview. This may seem simple, but everybody has an ego. When you get interviewed, I can guarantee that you probably would want to tell your family and friends that you got interviewed.

At the very least, you probably would want post a link to the interview on your Facebook wall. Well, a lot of these authoritative figures in my niche did more than that. A lot of them actually ran blogs. What do you think happened? That’s right. They would link my interview with them from their blogs. This proved to be a tremendous boost to the SEO of my website and I was able to get more traffic from Google. Since I got more traffic, I was able to make more money from my website.

This is how you save a lot of money on content marketing while at the same time increasing your traffic. Pretty awesome, right?

Well, if you want a step by step description of how this is done, click here.

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Content Marketing, Email Marketing

It’s such an important part of the process; crafting your email subject lines, it literally is the beginning part of the funnel. It’s the way that you’re getting people to your product.

As you know, the subject line is visible in preview mode on most browsers when you’re checking on most email clients, when you’re checking your emails. But before they read the entire email, you got to grab them with the subject line.

The reality is that most people’s inboxes are filled with emails, we’ve got so many emails. Now how do you stand out between all of those?

A subject line that stands out is going to get more opens. That’s where the whole process begins. We can’t get clicks if we don’t have opens. We can’t get visits to our page if we don’t have clicks. And we can’t get sales if we don’t have people clicking on the button. It all starts with that subject line

Here are some practices and methods to increase the open rate of your emails;

Suspense

Suspense is very, very powerful because of the way most people’s minds work is there has to be a period at the end of the sentence.

Suspense is when you open a loop. Opening a loop is starting a sentence that you don’t finish.

The mistake that a lot of people make is they go right into the greeting and the formal salutation right in the body of the email immediately after they open the loop in

the subject line. For example, “Something terrible just happened, you won’t believe this…” and then the first sentence of the email is like, “Hey dude! What’s up, man? Long time no talk. So glad…,” they’re like, “Oh, wait a second. This isn’t serious.”

Because they can see the preview. They’re going to skip right over it. They know you’re marketing to them, but if that first sentence continues the suspenseful sentence without closing the loop, now you’re raising impulse – you’re creating that suspense, that curiosity that’s going to make them click.

Using suspense and opening loops in an email subject line is a very powerful way to get

people to open. And these are very powerful tactics to use when you use them sporadically, not when you use them all at the same time.

Tailoring your subject line

This is usually done by adding a visual element to the subject line, and we call those emojis or emoticons

These are little smiley faces,

happy faces, sad faces. They’re little rockets. There are little trees. There’s a whole series of them that are recognized by most devices. They come built into the browser in the device.

Emojis are like fonts. There are certain default fonts that your devices come with.

You can’t, unfortunately, control fonts in email subject lines. The email subject line font will always display a font that you can’t control.

There are websites that you can download these from just copy and paste the

image right from the website and put it right into your subject line.

Don’t just queue up an email and then send it without first testing its appearance by sending yourself a test email and looking at it on your phone as well as on your computer.

Wordsmithing

Wordsmithing is when you embellish phrases and sentences to make them more enticing, to make them more attractive, and more engaging.

example of what wordsmithing is. This is when you take certain words, and you

replace them with better words that might mean the same thing – synonyms or maybe not even synonyms, but maybe just completely different words that are just better in that spot.

Pattern Interrupts

Pattern interrupts are just that they interrupt a usual pattern that somebody is accustomed to hearing. So technically everything we’re doing here is wordsmithing because we are affecting the words that we’re typing in a subject line. But more specifically with pattern interrupts, we’re changing words and phrases that people have come or been trained over many, many years to just expect.

It’s like hot dog and mustard go together. There are things that go together, and for the majority of people, those things go together. So, if you changed these words There’s always going to be some people that are, “No, no, no. Those two things don’t go together.”

When you play with those words, you make people smile and make them want to click.

Here’s what I mean. Instead of writing peanut butter and jelly, I took this variation of that phrase from a movie actually – peanut butter and jealous. So peanut butter and jelly, but peanut butter and jealous. How about a little emoticon of a slice of pizza or something?

Then peanut butter and jealous… People are like, “What the hell? What’s he talking about? Pizza, peanut butter, and jealousy? What?”

These are tactics that work. What I want to impress upon you is that I’m actually talking about crafting subject lines that are strategically designed to get the person to click, not tricking the people into clicking by misleading them. That is something that might work for you once or twice, but it will hurt you at the end. It will eventually – you become the boy that cried wolf.

How many times can you send somebody an email that says your account’s been suspended before they realize that you’re just a marketer and they don’t have any kind of account with you anyway? How many times does starting the email with the “re”—that get’s old. “Wait a second. I didn’t initiate this email. Oh, this guy’s a marketer.” They’re going to unsubscribe.

My point is, don’t use trickery in your subject line if it’s going to increase opens, but then create disappointment and decrease click-throughs later on. Because then you’re just cutting your nose off to spite your face.

Lists

A list is something like a subject line that would be “Top three ways of making money online…” When you tell people that there is a list – people love lists.

Again, with some of these, there are so many variables that we’re playing around here with: the type of product that we’re promoting in the email, the body copy of the email, the audience, the time of day that we’re sending it. There are so many variables that play a role in the success of this campaign that it’s tough for us to say, “No, just that one thing, that’s gonna…” you know what I mean.

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Affiliate Marketing, Content Marketing

A landing page is the place where an email marketing campaign begins. So if you want to have a successful email marketing campaign, you would definitely want to do it correctly from the beginning, right from the landing page creation, which the whole process begins.

A landing page; is the place which you collect emails of your leads from, in exchange for something valuable in return (incentive). Or maybe it could be anything else you want them to do inside your page. (fill out a form, download something…etc.)

Not all the people who visit your landing page are going to give you their emails of course. But you can work on increasing the number of those, relative to the total visitor number- which is called; conversion rate of a landing page.

Now, here is some tips to consider when creating your landing pages to make sure that you get the highest conversion rate possible.

Tell visitors exactly what you’re offering

Be clear of what you are offering to them, and make sure to use simple words that everyone can understand. Because you don’t want them to misunderstand you, which leads to them leaving or expecting something else when they opt-in for your page, and then they never find what they expected.

Make Your Value Proposition Pop

Put in front of them the desired need that drives them to opt-in for you. Find one very important need for them, a pain point you could help them go over, or just one thing they are interested in learning.

Make sure that you mention this in the headline of your page- in fact, this must be the headline itself.

Make it short

You don’t want them to get overwhelmed with too many options that lead them to abandon your page.

Make it super simple and straight to the point, and don’t use ads or images that could distract them because it’s very easy for them to leave!

Put a simple conversion path

Yes, even if it was clear. People might don’t understand what should they do. So make sure you tell them what to do and what will be the next step in a couple of words in the sub-headline.

Tell them that they have to put their email in the box and use arrows and graphics to make it easier and clearer.

Optimize it for mobile

Just because you are on your laptop, doesn’t mean that everyone is the same. In fact, more than half of the visitors are using their mobile and if your page didn’t look good on the mobile, they will simply leave as fast as they can.

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